information architecture

That was easy

If your project's content is poorly organized, end users will become frustrated and seek other sources, leaving a negative impression of your brand in their wake. Information Architecture is the process of taking raw, unorganized information and knowledge and giving it an intuitive, accessible and understandable structure. At tradebookandmedia.com, we have the discipline of Information Architecture down to a science.

We start by developing a profile of the end user, and then bring order and organization to your content in a way that allows end users to easily find the information they need and to comprehend it with minimum effort. This includes developing an intelligent interface that encourages end-user engagement. We can create information architecture for brand new content, or reformulate existing information to make it clearer, more easily navigable, more readily understood, and consequently, more valuable to your audience.

Our approach to information architecture acknowledges the interdependence of content, design and functionality. Without excellence in all three areas, your audience's needs will not be fully met. tradebookandmedia.com has the expertise to make your content, products and services self-evident, obvious and self-explanatory.