marketing services

Win the marketplace!

It doesn't matter how compelling, authoritative, or unique your books are if booksellers, librarians and readers don't know they exist. It is not always the best book that wins in the marketplace, but those backed by established publishing brands and highly effective marketing campaigns. With over 300,000 books published annually, how do you get your titles the attention, awareness and sales leads they need to succeed? tradebookandmedia.com has the solution with comprehensive strategic marketing services that create for you a solid publishing brand that helps to build distribution, awareness and sales for your titles. Our approach starts with the development of a multi-faceted communications strategy based on an analysis of your objectives, target audience and the competitive environment. We then create a tactical plan covering all of the appropriate media, and develop and produce professionally designed marketing communication materials. We have a full-service creative team of market researchers, designers, animators, copywriters, videographers and web developers. We can develop everything from brochures, catalogs, packaging and direct mail to sell sheets, press releases, videos and websites.

Our approach to brand innovation involves incubating ideas for new products and engaging brand experiences and touchpoints. We bring our experience and insights to bear on the unique challenges you face in the marketplace. Our goal is to help your audience understand who you are, what you stand for, how you are unique and why they should care, all prerequisites for success.

Our approach starts with the development of a multi-faceted communications strategy based on an analysis of your objectives, target audience and the competitive environment. We then create a tactical plan covering all of the appropriate media, and develop and produce professionally designed marketing communication materials. We have a full-service creative team of market researchers, designers, animators, copywriters, videographers and web developers. We can develop everything from brochures, catalogs, packaging and direct mail to sell sheets, press releases, videos and websites.