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Books

For additional insight into marketing books and media, as well as general information on marketing, publishing, production, and printing, tradebookandmedia.com suggests the following books.

General marketing
Publishing
Production & printing

General marketing

The End of Marketing as We Know It, by Sergio Zyman
Focus: The Future of Your Company Depends on It, by Al Ries
Guerrilla Advertising, by Jay Conrad Levinson
Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes, by Jay Conrad Levinson
The Guerrilla Marketing Handbook, by Jay Conrad Levinson and Seth Godin
Positioning: The Battle for Your Mind, by Al Ries and Jack Trout
Principles of Marketing with CD (9th ed,), by Philip Kotler and Gary Armstrong
Relationship Marketing: Successful Strategies for the Age of the Customer, by Regis McKenna
The 22 Immutable Laws of Branding, by Al Ries and Laura Ries

Publishing

The Art and Science of Book Publishing, by Herbert S., Jr. Bailey
The Book Publishing Industry, by Albert N. Greco
How to Get Happily Published: A Complete and Candid Guide(5th ed), by Judith Appelbaum
Making It in Book Publishing, by Leonard Mogel
Publishing for Profit: Successful Bottom-Line Management for Book Publishers, by Thomas Woll and Jan Nathan
Selling Subsidiary Rights: An Insider’s Guide, by Thomas Woll
Words on Tape: How to Create Profitable Spoken Word Audio on Cassettes and CDs, by Judy Byers

Production & printing

Alleviating Prepress Anxiety: How to Manage Your Print Projects for Savings, Schedule, and Quality, by Ann Goodheart
Designer’s Guide to Print Production, by Kayanna Pace
Dictionary of Printing and Publishing , by P. H. Collin
Editing, Design, and Book Production (Journeyman Media Handbook Series), by Charles Foster
Graphic Design & Production Technology, by Martin L. Greenwald, et al
On-Demand Printing: The Revolution in Digital and Customized Printing, by Howard M. Fenton and Frank J. Romano
Pocket Pal: A Graphic Arts Production Handbook, by Michael H. Bruno
The Print and Production Manual 1992, by John Peacock, C. Berrill, and Michael Barnard
Workflow Reengineering, by Gary Poyssick and Steve Hannaford

 

 

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